Most of the internet experiences start with a search engine and in 90% of the cases it is a google search.
Nowadays people are so reliable on google for any information that they will believe anything google says.
Suppose you have a website. You’ll obviously want that more and more people visit it and it earns some real money for you.
But that’s not easily possible because of the competition between thousands of websites.
For example you have a tech site which describes the working of different operating systems. Now someone searched Linux commands. Is it sure that he would see your website in the searched engine result page(SERP)?
Perhaps it would be possible if you give a lot of money to google for showing your website on the top pages of the results. But that’s also a big thing.
As soon as you type something in the google search bar and hit search; There begins a big race between thousands of websites that have data related to your search.
This race is completed within a hundredth part of a second and the winners which are on the top of your results are the ones which have paid a lot of money to google for their advertisement. That’s called Search engine marketing.
But google shows a hundreds of results at one time and giving money to google(or any other search engine) is not possible for everyone , so after the paid websites in the results there comes the sites which have fulfilled all the criteria, rules and regulations made by google to come on the top.
Hence the process of modifying or designing your website according to the variables determined by google (or any other search engine) so that it shows you as a top result in the unpaid results (organic results) is called search engine optimization.
Nowadays people are so reliable on google for any information that they will believe anything google says.
Suppose you have a website. You’ll obviously want that more and more people visit it and it earns some real money for you.
But that’s not easily possible because of the competition between thousands of websites.
For example you have a tech site which describes the working of different operating systems. Now someone searched Linux commands. Is it sure that he would see your website in the searched engine result page(SERP)?
Perhaps it would be possible if you give a lot of money to google for showing your website on the top pages of the results. But that’s also a big thing.
As soon as you type something in the google search bar and hit search; There begins a big race between thousands of websites that have data related to your search.
This race is completed within a hundredth part of a second and the winners which are on the top of your results are the ones which have paid a lot of money to google for their advertisement. That’s called Search engine marketing.
But google shows a hundreds of results at one time and giving money to google(or any other search engine) is not possible for everyone , so after the paid websites in the results there comes the sites which have fulfilled all the criteria, rules and regulations made by google to come on the top.
Hence the process of modifying or designing your website according to the variables determined by google (or any other search engine) so that it shows you as a top result in the unpaid results (organic results) is called search engine optimization.
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